image Valentino ss 2016 RTW via fashionisers.com 

"Fashion, for end consumers, responds to some very basic, almost 
primal, urges. Clothes are a way to define and communicate our 
identities and tribal affiliations through systems of signs others 
can recognize. On the one hand, it’s about differentiation. 
On the other hand, it’s about a sense of belonging. In this sense, 
fashion endlessly plays with the conflicting ideas of individualism
and conformity. And the tension between the two is more apparent 
than ever in our digitally liberated yet equally conformist and 
painfully controlled times." via businessoffashion