PAI is a new Melbourne-based label that combines streetwear silhouettes with hand-embroidered motifs based on Angie Pai’s art. Together with her mate Adrian Bressanutti the duo opened their new online store today with their first item released. It took them some time to get those wonderful sweaters done right and perfect, they say, but now they are out and ready to be sold and ready to decorate you. What a wonderful work!