It will be out in February 2014, the new collection of Puma.

This time only for the ladies. The sports label got help and collaborated with fashion forward singer Solange to give a new look to the fabled PUMA style the Disc Blaze (which was originally made only for men.)

Solange got help from emerging designers: Gerlan Marcel of Gerlan Jeans, Soft Circlebandmember and artist Hisham Baroocha and sisters Darlene and Lizzy Opko of William Opko creating not only a fabulous sneaker but also a spectacular art direction, style and marketing. (images via OYSTERMAG)

I LOVE THE IDEA WITH THE BODIES UP-SIDE-DOWN.