Two girls (Anna Haupt and Terese Alstin) had one idea, they did studies for 7 years, found people who believed and realized a project…invisible and comfortable…stylish and save…incredible…

A little photo story for the beginning…

And a video at the end to proof…and a website to read how it works…

film directed by Fredrik Gertten, photostory Lili Gabbiano 🙂