image Valentino ss 2016 RTW via fashionisers.com "Fashion, for end consumers, responds to some very basic, almost primal, urges. Clothes are a way to define and communicate our identities and tribal affiliations through systems of signs others can recognize. On the one hand, it’s about differentiation. On the other hand, it’s about a sense of belonging. In this sense, fashion endlessly plays with the conflicting ideas of individualism and conformity. And the tension between the two is more apparent than ever in our digitally liberated yet equally conformist and painfully controlled times." via businessoffashion